Associate Marketing Director - Adult Nutrition

Job Title

Create & align strategies, priorities & execution with the mission & vision of both ANI PH portfolio of brands. Develop & direct marketing plans with the objective of growing the category, increasing share, competitive positioning & profitability.

Leads and drives the marketing team to achieve or exceed the annual sales and profit goals. Identifies and implements appropriate growth strategies for upstream (Hospitals & Healthcare Professionals) leading successfully to downstream, driving consumer trial & retention. Develops, trains, manages and motivates the marketing team while working closely with GM, HCP, Sales, Regulatory, Finance and Supply Chain teams to achieve aggressive growth and deliver on the consumer's needs & expectations.

Principal Duties

• Contributes as an active member of the extended leadership team to overall business planning & decision making
• Based on an intuitive brand understanding, consumer & HCP insights and analysis, this person is responsible for developing annual marketing plans & best in class execution for assigned brands and adult portfolio which generate demand, strengthen brand equity, and grow share within the adult nutrition category.
• Develops ANI PH Hospital strategic plan and to drive continued share & scientific leadership in Hospitals, external engagement to influence adoption of adult nutrition, and downstream consumer engagement to drive increased lifetime value
• Accurately measures, analyzes and reports business performance; continually assessing the relevance and value of marketing initiatives to drive improved return on investment & prioritization of vetted growth drivers
• In conjunction with Sales, drives the development and implementation of ethical marketing strategies & tools to win with HCP's and increase brand adoption & recommendation share
• Develop partnerships within the KOL community ensuring high level support and advocacy with a respected KOL base of physicians
• Assesses competitive strategies as well as market insights to make recommendations to maximize headspace opportunity in Philippines Nutrition
• Provides leadership, guidance and expertise to the brand team within a dynamic matrix organization. Works with the team to ensure ongoing development of their brand management expertise, quality execution and achievement of career goals
• Controls the portfolio marketing budget with rigorous tracking & prioritization to deliver on business plan commitments.
• Interacts well internally and externally with executive level management, Area & Central teams, outside regulatory bodies, agencies, customers, vendors and/or suppliers

Accountabilities

• Oversee development and execution of annual marketing plans with clear KPI's and participate as required in presentations to Abbott senior management.
• Creates and oversees the execution of marketing initiatives to achieve and exceed the sales and profit commitments
• Lead the monthly S&OP (Sales and Operations) process for brands to make sure all monthly & annual sales and marketing KPIs are met & initiates corrective measures where necessary
• Encourage open communication w/ Ethical Sales, Trade Sales, Finance as well as other functional areas to ensure solid implementation of marketing programs to achieve ANI goals.
• Build organization through succession planning and individual growth plans to develop next generation managers

Knowledge & Experience

• Brand & Portfolio Strategy
• P&L responsibility
• Knowledge of the Business
• Demand Forecasting
• Budget Management
• Organization Development

Competencies Required

• Drive for results
• Planning & Organizing
• Risk-taking
• Conceptual thinking
• Analytical thinking
• Strategic Orientation
• Decisiveness
• Interpersonal Understanding
• Developing others

Minimum Qualifications

• University degree
• 10+ years of experience at an OTC company (experience with HCPs as well as DTC) with FMCG a plus.