Associate Director, Marketing Analytics - Rheumatology

Associate Director, Marketing Analytics

AbbVie Rheumatology encompasses SKYRIZI and RINVOQ as well as future brands in the AbbVie portfolio. The Associate Director, Marketing Analytics, will focus on either SKYRIZI or RINVOQ to develop and deploy analytic solutions based on business needs across the brand to pull through brand strategy and tactics at a national and sub-national level.

This position's primary objectives: Lead the US Rheumatology Analytics (for either RINVOQ or SKYRIZI) team to ensure successful execution of the analytical plan, derive findings and implications from physician and patient analytics to strengthen commercial understanding of subnational dynamics and performance, and use analytic insights to identify actionable opportunities to enhance performance.

Major Responsibilities:

• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform the annual financial forecasting and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Build, coach, and maintain a high-performing and diverse team of analytical, quantitative, and business-minded individuals that collectively extract business insights that drives better business outcomes
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead or contract external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics

Qualifications:

• Bachelor's Degree (Business Administration, Statistics, Economics) required, Master's Degree preferred.
• 8-10 years of relevant experience in quantitative analysis of sales and marketing information is required, including use of this information in the development of business plans and strategies. Experience within in the Pharma/BioTech industry is preferred.
• Strong analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Experience with current methods including Predictive Analytics and Machine Learning.
• Advanced experience with 3rd party pharmaceutical data sources like IQVIA/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), and Specialty pharmacy data and one or multiple analytic domains (promo optimization, digital, launch support, etc) is preferred
• Deep hands-on expertise in current analytical methods & tools including hands-on experience with machine learning
• Advanced communication and influencing skills
• Advanced agility, project management and prioritization skills
• Advanced vendor management skills
• Proven ability to collaborate effectively and to influence in a matrixed organization
• High motivation, strong work-ethic and positive attitude while working under tight timelines

Additional Information:

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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Pay Range: $141500 - 268500 USD

Where We Work

Role is primarily site- or office-based but can occasionally be performed remotely. Employees who are site/office-based and can occasionally perform their role virtually work both in the office and remotely*, following the policies and regulations in place at their location. US Employees must be in the office on Tuesday, Wednesday, and Thursday with flexibility to work remotely on Mondays and Fridays. Three days in the office is the minimum; some individuals or teams may require more in-office days due to meetings, business/project needs or their role.