Drives marketing strategy for Venclexta CLL indication. Provides positive leadership and productive influence across and around enterprise. Leverages data, analytics and strategic mindset in all aspects of running the marketing component of the business. Exhibits P&L mindset. Effectively orchestrates work across internal teams and external partners including agencies, etc.
Responsibilities:
• Vision and Strategy: Provides overarching leadership and direction for Marketing vision, strategies, plans and resource investment for franchise and/or functional unit. Aligns and leads the charge. Encompasses a "One AbbVie" mindset and perspective in all strategies.
• Leadership: Sets tone and priorities for scale and scope of accountability. Influences and persuades across multiple external and internal constituents (stakeholders and partners). Leads and develops direct, indirect and cross-business team. Infuses AbbVie Ways of Working and Talent Philosophy in day-to-day leadership and management of the business. Uses coaching effectively and efficiently to create high-performing teams and elevate team's marketing skills and knowledge.
• Action and Accountability: Determines appropriate action, execution, tracking and monitoring of Marketing Plans by employing marketing skills included the Mx2.0 framework. Market Awareness: Maintains focus on and consistently triangulate market dynamics, constituents' needs, and business priorities to determine best, market-advantaged course of action.
• Strategic Impact: Formulates and adjusts business plans and actions to achieve business objectives and goals, including financial, constituents and market results. Grows and gains share and penetration. Takes and recommends appropriate strategic decisions and actions for the best interest of AbbVie, franchise and brand at the varying life cycle stages.
Qualifications:
Additional Information:
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.