Director, Marketing Strategy.

Director, Marketing Strategy

The Director, Marketing Strategy serves as the strategic marketing lead for a defined group of countries—accountable for developing and guiding the country-level marketing strategy and plan. This role functions as the voice of these markets within the broader region and global marketing organization, ensuring that marketing efforts reflect local realities, client and customer needs, and commercial priorities.

In addition, it plays a critical role in driving growth and innovation in-market, identifying opportunities for new products, value propositions, and customer experience improvements, and leading their development and deployment in close collaboration with business, product, and global teams.

The ideal candidate brings a strong understanding of market dynamics and deep marketing expertise across B2B and B2B2C. They pair this with business acumen and the ability to lead effective marketing strategy, planning, execution, and performance within a subset of countries in a region.

This individual acts as a marketing partner to in-country business leaders and cross-functional teams—working closely with global marketing to shape plans, provide local context, and ensure marketing delivers measurable value. The role also supports both B2B and Growth Marketing efforts. For B2B, this includes partnering with commercial teams, influencing positioning, and aligning sales enablement needs. For B2B2C, this role helps ensure global marketing strategies are effectively executed in market—coordinating with compliance, product, and account teams to address regulatory, language, and market-specific needs.

The role oversees a small team within the region and works collaboratively across global marketing and communications, as well as with other internal stakeholders, to support execution and ensure consistency, quality, and business alignment. Success requires strong leadership and coordination skills, with the ability to connect strategy to execution and drive results across a matrixed environment