Director, Operations Sales Strategy And Execution
The Director, Operations Sales Strategy and Execution is responsible for defining, executing, and continuously improving Assurant's cross-sell and upsell sales strategy across U.S. Connected Living Operations. They will lead the creation, deployment, and scaling of revenue-generating programs embedded within claims, service, trade-in, upgrade, and technical support customer journeys across phone, chat, and digital channels.
The role owns contact center sales enablement, agent incentive and compensation programs, AI-assisted selling capabilities, and cross-channel execution, ensuring programs drive incremental revenue while protecting customer experience, client commitments, and regulatory compliance.
What will be my duties and responsibilities in this job?
Cross-Sell & Upsell Sales Strategy
- Establish and communicate the strategic vision for cross-sell and upsell programs across Connected Living.
- Identify priority customer moments, product pairings, and value-added offers aligned to customer needs and client objectives.
- Define monetization frameworks that balance revenue growth, customer experience, compliance, and operational scalability.
- Partner with Product, Marketing, Digital, Legal, and Compliance teams to ensure offers are differentiated, compliant, and scalable.
- Develop multi-year roadmaps to expand sales motions across assisted and digital channels.
Program Design, Execution & Optimization
- Design, launch, and scale agent-assisted and digital sales programs embedded within claims and service journeys.
- Own pilot design, test-and-learn execution, phased rollouts, and continuous optimization of initiatives.
- Ensure sales motions integrate seamlessly into operational workflows without degrading service performance.
- Standardize operating models, governance, and controls to support multi-LOB scalability.
Contact Center Incentives, Enablement & AI Tools
- Design, implement, and govern contact center agent incentive and compensation programs tied to cross-sell and upsell performance.
- Define sales KPIs, conversion targets, and incentive mechanics aligned to desired behaviors and CX outcomes.
- Own performance reporting and ongoing optimization of incentive effectiveness.
- Lead implementation and continuous improvement of AI Agent Assist and AI-driven sales enablement tools, including offer recommendations, scripting support, eligibility logic, and next-best-action guidance.
- Partner with Training, Quality, Workforce, and Technology teams to ensure agent readiness, adoption, and sustained performance.
Performance Management, Reporting & Analytics
- Own sales performance dashboards, executive-level reporting, and client-facing results readouts.
- Partner with Analytics teams to identify performance drivers, root causes, and optimization opportunities.
- Track revenue, ROI, customer experience impact, compliance outcomes, and operational tradeoffs.
- Use data to refine targeting, offers, channel mix, and timing.
Leadership, Stakeholder Management & Governance
- Lead and develop a high-performing team responsible for sales strategy, execution, and optimization.
- Serve as the primary point of accountability for cross-sell and upsell initiatives across Connected Living.
- Partner closely with Operations, Product, Digital, Client Management, Legal, and Compliance leaders.
- Support client discussions by articulating program value, performance results, and future growth opportunities.
What are the requirements needed for this position?
- Bachelor's degree or equivalent experience
- 8+ years of experience in inside sales, contact center sales, or revenue growth roles
- 5+ years leading sales programs in a B2B2C environment
- Demonstrated experience embedding sales motions into service, claims, or support interactions
- Strong understanding of contact center operations, digital customer journeys, and CX metrics
- Proven ability to design scalable sales programs and lead execution across multiple channels
- Exceptional stakeholder management and executive communication skills
- Strong analytical mindset with experience using data to drive sales performance improvements
- Ability to lead through influence in complex, matrixed organizations
- High ownership, accountability, and bias for action
- Experience in insurance, warranty, protection, telecom, retail services, or device lifecycle programs preferred
- Experience selling value added services during claims or support interactions a plus
Pay Range: $103,800.00 - $173,300.00
If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.