VP, Demand Generation

Blink Marketing Strategy & Leadership Opportunity

Join us and help unlock the potential of people, teams, and organizations around the world.

At Blink, we're on a mission to revolutionize the employee experience. Every organization is full of untapped potential — and we're here to unlock it. Our mobile-first platform puts connection, communication, and everyday tools directly into the hands of employees, empowering them to do their best work.

With growing teams across London, Boston, and Sydney, we're scaling quickly and partnering with some of the world's most recognizable brands to transform how their people connect and engage.

That's where you come in.

Marketing Strategy & Leadership

• Define and lead Blink's global demand generation strategy across the U.S. and EMEA.
• Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
• Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
• Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.

US Market Leadership

• Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
• Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
• Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
• Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning.

Pipeline & Revenue Growth

• Own pipeline generation targets and marketing-sourced revenue contribution.
• Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.
• Unlock untapped growth opportunities, including paid search, paid social, video, and conversion optimization.
• Drive structured experimentation across audiences, creative, and funnel stages to improve performance.
• Partner closely with SDR and AE leadership to ensure strong pipeline quality, messaging alignment, and efficient lead handoff.

Marketing Operations & Performance

• Ensure a well-oiled marketing operations engine — data integrity, attribution clarity, automation, and reporting.
• Establish clear KPIs across the funnel and drive accountability through performance analysis and experimentation.
• Manage and optimize paid channel investments (LinkedIn, Google, Meta, emerging platforms) with strong ROI discipline.
• Drive rigorous testing and continuous improvement across campaigns, creative, and conversion.