Director, Marketing

Marketing Initiative Leader

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

This job leads marketing initiatives, steering a team to meet business targets while managing budgets. It includes talent cultivation, collaboration, and relationship building with partners. The role is key in leveraging data for informed marketing decisions and positioning products effectively. Its aim is enhancing revenue through strategic campaign execution.

Job Description

Responsibilities:

• Guiding the marketing team to ensure timely achievement of goals and adherence to financial plans
• Cultivating marketing expertise through selective recruitment, targeted training, and robust performance evaluations
• Acting as the marketing knowledge authority, liaising with internal teams and external entities
• Engaging in planning sessions to establish partnerships that support product market penetration and success
• Shaping sales approaches through creative offer development and motivating channel incentives
• Collaborating with various teams to identify and size opportunities for data-driven marketing decisions
• Directing the development of financial models for product pricing and packaging to ensure market competitiveness
• Articulating analytical insights and fostering consensus among stakeholders on marketing strategies and actions
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Skills

Customer Experience (CX), Marketing Strategies, Market Knowledge, Relationship Building, ROI Analytics

Compensation

This job can be performed in Massachusetts with a Pay Range of $140,204.10 - $230,335.31. Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees.

Education

Bachelor's Degree. While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +. Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.