Director, Sales Enablement - readiness And Measurement

Director, Sales Enablement – Readiness & Measurement

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

The Director, Sales Enablement – Readiness & Measurement is responsible for defining, operationalizing, and continuously improving enterprise enablement readiness standards and performance measurement strategies across sales channels. This role serves as the subject matter expert on enablement readiness, effectiveness measurement, and adoption analytics—ensuring sales teams are prepared, capable, and confident at the moment of launch and beyond.This leader owns the end-to-end readiness and measurement framework for sales enablement initiatives, including tools, products, programs, and process launches. They partner closely with product, channel, division, communications, employee engagement, and delivery teams to ensure enablement strategies are grounded in clear success metrics, readiness criteria, and performance insights.The Director will bring strong analytical rigor and innovative thinking to how readiness is defined, measured, and acted upon—using data to influence prioritization, improve execution quality, and optimize sales outcomes. They will translate complex performance signals into actionable insights for senior leaders, field leadership, and cross-functional partners.The ideal candidate thrives in a fast-paced, matrixed environment; demonstrates exceptional strategic judgment; and excels at influencing across all levels of the organization. A strong working knowledge of sales enablement practices, sales tools, frontline adoption dynamics, and measurement methodologies across core sales channels (Retail, Call Center, Communities, and Digital) is essential.

Job Description

Core Responsibilities:

• Define and lead the enterprise readiness and measurement strategy for all sales enablement launches, ensuring consistent standards and accountability across channels
• Establish and manage readiness frameworks that assess frontline preparedness across knowledge, skill, confidence, and execution dimensions
• Develop and operationalize measurement models that evaluate enablement effectiveness, adoption, and business impact
• Partner with product, program delivery, channel, and division teams to embed readiness and measurement requirements into launch planning and execution
• Serve as the enablement readiness and measurement SME in planning forums, influencing launch approaches, sequencing, and success criteria
• Create executive-level performance insights and dashboards that translate data into clear recommendations for action
• Lead forums with frontline leaders and enablement partners to review readiness outcomes, adoption trends, and performance gaps
• Identify systemic readiness risks and proactively recommend mitigation strategies prior to and during launch execution
• Leverage pilot data and post-launch analytics to continuously improve communication, training, and change strategies
• Ensure consistent feedback loops between sales, enablement, and HQ partners to inform future readiness models
• Manage contract resources or partners supporting readiness measurement, analytics, and reporting capabilities
• Lead and develop a team responsible for readiness assessments, measurement design, and performance reporting
• Present readiness assessments, insights, and recommendations to senior leadership, division partners, and channel leaders
• Conduct holistic analysis of enablement programs to assess overall effectiveness and recommend enhancements
• Consistent exercise of independent judgment and discretion in matters of significance
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedules as necessary
• Other duties and responsibilities as assigned

Minimum Requirements:

• Experience leading sales enablement, sales operations, analytics, or frontline organizations, with demonstrated impact in a fast-paced, complex environment
• Deep understanding of enablement readiness, change management, and performance measurement principles
• Working experience with sales tools and platforms, with the ability to assess readiness and adoption through data and hands-on evaluation (e.g., ACSR, XOE, E360, R360, Celestial, Xchange, X-inventory, ESSPace)
• Proven success designing and implementing measurement frameworks that connect enablement activities to performance outcomes
• Demonstrated ability to influence cross-functional teams and senior leaders through data-driven insights and strategic storytelling
• Strong analytical skills with the ability to synthesize quantitative and qualitative inputs into clear executive recommendations
• Exceptional written communication skills with the ability to distill complex insights into concise, actionable deliverables
• Proven ability to manage multiple concurrent priorities, tight timelines, and high-stakes deliverables
• Self-starter with the ability to work independently while driving alignment across diverse stakeholder groups
• Excellent verbal communication skills and executive presence
• Solutions-oriented leader with a continuous improvement mindset
• Strong commitment to inclusion and diversity, reflected in leadership approach and enablement practices

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Skills

Cross-Functional Partnerships, Executive Presenting, Leading by Influence, People Leadership, Sales Enablement, Sales Performance Analysis

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Education

Bachelor's Degree (Required)While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relevant Work Experience

10 Years +Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.