Senior Go-To-Market Lead For EMEA Expansion
Fama is a growth-stage SaaS company based in the US with an emerging international presence. After experiencing substantial organic growth outside of the US, we are seeking a senior Go-To-Market (GTM) lead to serve as our first on-the-ground representative in the United Kingdom. This role is responsible for accelerating our EMEA expansion and scaling our regional customer and partner footprint.
This is a senior-level, self-starting role reporting directly to US leadership. You will act as the regional subject matter expert, executing GTM initiatives and providing high-level market feedback to the US executive team. As the territory scales, you will play a key role in identifying regional talent needs to expand our EMEA operations. The successful candidate will blend deep background screening expertise with a rigorous commercial mindset, acting as a key brand ambassador for Fama across the region.
This role may require periodic in-person collaboration in London or the surrounding area. Applicants should be located within a reasonable commuting distance (approximately 2 hours).
Market Expansion & Regional Support
- Move from organic, word-of-mouth international expansion to a regional-specific, proactive approach to serving clients. Develop the building blocks for foundational strategy for Western European expansion.
- Achieve regional performance targets in close coordination with US-based leadership, ensuring all activities align with global corporate objectives.
- Support the end-to-end customer journey in the region, providing local feedback to existing marketing, sales, RevOps and support teams to improve brand awareness and increase retention.
- Leverage Fama's existing customer base (that loves us!) to reflect local market nuances, ensuring the UK value proposition is resonant and culturally relevant.
Partner & Customer Engagement
- Serve as the primary regional point of contact and brand representative for Fama's existing network of customers and reseller partners.
- Act as the lead technical consultant and product advocate for Fama's social media screening technology to build regional trust and credibility.
- Represent the company at industry events and strategic partner meetings to drive customer enablement and market visibility.
- Support Fama's reseller network—which drives a significant majority of our HR revenue—by providing localized enablement materials and co-selling support.
Sales & Marketing Coordination
- Blend technical solution consulting with a commercial mindset to support localized sales and marketing initiatives as directed by Fama's leadership team.
- Serve as a bridge between technical expertise and regional revenue-generating activities, tapping in US-based colleagues when necessary.
- Facilitate a unified approach to revenue by coordinating regional feedback with US-based revenue operations and cross-functional teams.
Essential Requirements
- 7-10 years experience opening and scaling international territories (specifically the UK and EMEA); ideally on behalf of American companies.
- Demonstrated experience selling into enterprise organizations, with a focus on the regulatory requirements of UK Financial Services (SM&CR) and Healthcare (CQC/NHS).
- Deep familiarity with the background screening industry; an established network within the background screening space is required.
- Strong working knowledge of UK GDPR and the legalities surrounding DBS and Right to Work checks in the UK.
- Expert-level communication abilities, whether it's in the written or verbal form with humans, or at the prompt-level with agents & LLMs.
- A self-starter with the ability to navigate ambiguity, innovate, and anticipate future needs of a business headquartered 5000 miles away.
Personal Attributes
- Driven by a spirit of ownership and empowered by autonomy, you'll pioneer new initiatives and push beyond established boundaries.
- A creative and pragmatic problem-solver, energized by the opportunity to build new capabilities from scratch with the highest level of integrity and commercial acumen.
- Self-sufficient, disciplined, and comfortable operating outside of your comfort zone to achieve excellence.
By applying for this role, you consent to Fama processing your personal data for the purposes of recruitment and selection. Your personal data will be processed in accordance with applicable UK data protection laws (UK GDPR).
- Remote first - Flexible work environment.
- Our flexible workplace comes with vacation days, sick days, volunteer time off, and paid parental leave.
- Great Financial Incentives. Competitive compensation packages, equity, and generous total rewards plans.
- Employees can access Wellness Programs and more for FREE.
We believe that becoming an increasingly diverse, equitable, and inclusive workplace makes us a more successful and resilient organization. We embrace equal opportunity for all applicants and seek to foster and preserve a culture of belonging for our employees. We recognize and appreciate that the more inclusive we are, the better we will function as a team. We are committed to providing equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, gender identity, gender expression, age, marital or family status, disability, military veteran status, and any other status or background.