Associate Director, Marketing

Associate Director Of Content Management

We are seeking a highly organized and stakeholder-savvy Associate Director of Content Management to lead the strategic oversight and operational execution of our global web content ecosystem.

This role ensures that content systems, workflows, and publishing practices support the needs of internal teams while maintaining consistency, governance, and quality across all pages.

Content Governance & Workflow Design

• Define and maintain content governance standards, including guidelines for structure, consistency, publishing workflows, and stakeholder approvals.
• Serve as the primary business stakeholder for the CMS platform
• Own the documentation and guidance that support clear and consistent execution of content changes.
• Establish and promote content management and publishing best practices, ensuring all teams follow standards for quality, accessibility, SEO, and brand alignment.
• Design and enforce scalable processes for proposing, approving, and implementing content changes.
• Partner with UX, WebOps, QA, and development teams to ensure smooth delivery and resolution of content issues.

Content Performance & Insights

• Define KPIs and success metrics for web content effectiveness (engagement, conversion, SEO performance, etc.).
• Partner with analytics teams to monitor performance and surface actionable insights.
• Use data to inform content governance decisions, prioritization, and continuous optimization.
• Establish reporting frameworks that provide visibility into content management, team capacities, and opportunities for improvement based on data.

AI, Automation & Intelligent Content Operations

• Define and drive the strategy for integrating AI and automation into content management workflows to improve speed, scale, and consistency.
• Identify and implement opportunities for automation across content lifecycle processes, including content creation support, tagging, QA, localization, and publishing.
• Leverage AI-driven insights and analytics to optimize content performance, personalization, and user engagement.
• Drive experimentation and continuous improvement by piloting new tools or features and approaches, measuring impact, and scaling successful solutions.
• Upskill internal teams by developing best practices and training materials that enable effective and responsible use of AI in content operations.

Process Optimization, Documentation and Team Management

• Identify opportunities for improving operational efficiency in content publishing and governance.
• Develop and maintain documentation and playbooks that ensure transparency and consistency across teams.
• Manage escalation paths for content-related issues and decisions.
• Lead and develop a team of content operations professionals (if applicable).
• Foster a culture of continuous improvement, innovation, and operational excellence.

What You'll Need

• 10+ years in digital content operations, web content governance, or content strategy
• Experience managing or supporting content across international markets
• Strong understanding of AEM or similar CMS.
• Strong understanding of content design, accessibility, SEO, localization, and UX best practices
• Exceptional organizational and documentation skills
• Confident communicator who builds strong relationships and drives cross-functional alignment
• Experience using AI tools for automation, operations, or other use cases.

What You'll Get

• Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
• Collaborative, team-oriented culture that embraces diversity
• Professional development and unlimited growth opportunities