Product Marketing Director - Asia Pacific

Product Marketing Director - Asia Pacific

The Director of Go-To-Market Product Marketing, APAC, is responsible for shaping and executing the regional product marketing strategy across the Asia Pacific region. This role ensures that global messaging, positioning, and go-to-market priorities are consistently applied across APAC markets while being thoughtfully adapted to local buyer needs, competitive dynamics, and varying levels of market maturity.

You will serve as a critical bridge between global product marketing and regional sales and marketing teams, translating complex product value into clear, compelling regional narratives. At Genesys, we are transforming the customer experience landscape through empathy, AI-driven innovation, and global impact. Joining Genesys means collaborating with diverse teams across the region to help organizations deliver meaningful, experience-led outcomes for their customers.

What You'll Do

• Own regional product messaging and positioning, ensuring global narratives are clearly and consistently adapted for APAC markets
• Define and refine regional ideal customer profiles, buyer personas, and priority market opportunities to guide go-to-market focus
• Align regional stakeholders on product readiness, launch timing, and enablement to support successful adoption of new capabilities
• Drive measurable pipeline impact through focused regional go-to-market execution, including plays, campaigns, and messaging aligned to priority use cases
• Lead product storytelling for regional events, sales engagements, and customer briefings, clearly articulating differentiated product value
• Activate regionally relevant use cases and experience-led narratives that reflect customer outcomes and market needs
• Partner closely with regional sales, solutions consulting, and field marketing leaders to influence priorities and enable execution
• Represent APAC market insights, customer feedback, and regional requirements to global product marketing and product teams
• Support analyst engagement activities in the region in alignment with global analyst relations strategies
• Travel up to 30 percent to engage with customers, sales teams, and regional events across APAC

You'll Bring

• 10 or more years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software
• Proven experience leading regional or multi-market go-to-market initiatives within a global organization
• Strong strategic thinking combined with a hands-on approach and the ability to drive execution
• Excellent communication and storytelling skills, with the ability to engage senior stakeholders and regional field teams
• Demonstrated ability to work cross-functionally and influence outcomes without direct authority
• Fluency in business English is required; Japanese language skills are preferred but not mandatory

Additional Information:

Please note that Genesys will not accept resumes from agencies for this role.

To be eligible to apply, candidates must have valid work rights in the countries specified.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.