Senior Partner Sales Director — Central & Benelux (VAR + GSI & Tech Alliances)

Genesys Partner Ecosystem Leader

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

Location: Germany (Frankfurt preferred)

Region: Central (Germany, Switzerland, Austria, Poland) + Benelux

Reports to: Head of EMEA Partner & Alliances

Team: 5 Partner Sales Managers (VAR + GSI/STP)

Travel: ~30–50%

Mission

Lead and scale the Genesys partner ecosystem across Central Europe and Benelux, driving pipeline, bookings, and strategic growth through both VAR partners and Global System Integrators / Technology Alliances (AWS, Salesforce, ServiceNow).

This role combines people leadership, partner strategy, and execution discipline to accelerate AI-driven Experience Orchestration adoption across the region.

What You'll Do

• Regional partner strategy & growth
• Define and execute the regional partner strategy across:
• VAR ecosystem
• GSI & Tech Alliances (STP)
• Prioritize:
• key partners
• industry plays
• AI-led use cases
• Build and drive joint business plans with top partners
• Team leadership & performance
• Recruit, lead and develop a team of 5 Partner Sales Managers
• Set clear targets on:
• pipeline generation
• bookings
• partner productivity
• Drive a culture of:
• ownership
• forecast discipline
• execution excellence
• Pipeline & revenue accountability
• Own regional targets for:
• partner-sourced and influenced pipeline
• bookings growth (YoY)
• Ensure:
• strong pipeline coverage
• forecasting accuracy
• deal hygiene
• Go-to-market & co-sell execution
• Orchestrate co-sell motions between:
• Genesys Account Executive
• partner sellers
• alliance ecosystems
• Drive:
• account targeting (account triads)
• deal registration discipline
• pipeline acceleration
• Partner enablement & activation
• Ensure structured enablement across:
• sales
• pre-sales
• delivery
• Drive adoption of:
• Genesys Cloud + AI use cases
• integrations with AWS, Salesforce, ServiceNow
• Scale partner capabilities (certifications, COEs, delivery readiness)
• Governance & executive alignment
• Run:
• QBRs with top partners
• internal pipeline reviews
• Build strong C-level relationships across key partners
• Ensure:
• performance tracking
• MDF governance
• compliance with program standards

What Success Looks Like

• Strong pipeline generation and coverage across all partner types
• Double-digit YoY growth in partner-sourced & influenced bookings
• Increased partner productivity:
• enabled sellers / SCs
• deal registrations
• win rate
• Clear AI pipeline and adoption growth
• Strong executive alignment and partner satisfaction

Qualifications

• 10+ years in enterprise SaaS / cloud partner sales or alliances
• Proven experience managing:
• VAR ecosystems
• GSI / Tech alliances
• Strong track record in:
• pipeline creation
• co-sell execution
• forecast ownership
• Experience leading high-performing teams
• Strong executive presence and stakeholder management
• Fluent German and English required

Core Competencies

• Partner-led GTM strategy & execution
• Enterprise sales discipline (forecasting, MEDDICC, deal execution)
• Ecosystem orchestration (VAR + GSI + hyperscalers)
• Leadership & team development
• Value selling and AI-driven positioning

Why This Role Matters

This is a critical leadership role to:

• scale Genesys' partner-led growth model
• accelerate AI-driven transformation
• and drive predictable, high-quality revenue across the region.