Director, Marketing AI Innovation

Director, Marketing AI Innovation

Johnson & Johnson Innovative Medicine is recruiting for a Director, Marketing AI Innovation in Horsham, PA.

An internal pre-identified candidate for consideration has been identified. However, all applications will be considered.

Purpose: As Director, Marketing AI Innovation, you will lead the design, development, and scaled deployment of AI-powered marketing capabilities across the US organization. Your mission is to transform how teams generate insights, develop creative, and move content through compliant approval—using AI to drive speed, quality, and measurable business impact.

You will operate at the intersection of marketing strategy, AI technology, data, and creativity—turning AI into a durable, enterprise marketing capability in a highly regulated environment. You will be responsible for orchestrating end-to-end digital capability evolution—identifying opportunities, architecting solutions, and ensuring seamless integration with key business processes. Success in this role hinges on an ability to build strong cross-functional relationships, influence stakeholders at every level, and balance commercial priorities to accelerate marketing performance and position J&J as a leader in data-driven commercialization.

Responsibilities Include:

• Define and own the US Generative AI roadmap for end to end Marketing Enablement (ie. Content Creation, copy approval / review, Marketing Insights, campaign development, media deployment)
• Ensure strategic accountability for adoption of GenAI solutions across marketing and cross-functional teams.
• Establish and oversee feedback mechanisms to continuously improve GenAI tools based on user input and performance data.
• Translate business needs into prioritized AI use cases across insights, content creation, and copy approval/review.
• Establish clear success metrics for adoption, efficiency gains, and ROI.
• Partner with subject matter experts, data science, engineering and IT along with external vendors to deliver GenAI solutions.
• Oversee vendor and partner relationships, ensuring alignment on timelines, deliverables, and integration milestones.
• Oversee budget planning and resource allocation for GenAI marketing enablement initiatives.
• Ensure solutions are user-centric, compliant with industry regulations, and designed for adoption at scale.
• Ensure all GenAI solutions comply with Responsible AI standards and data privacy regulations, in alignment with J&J policies
• Oversee backlog management, sprint prioritization, and product performance monitoring.
• Ensure operational readiness for GenAI solutions, including launch planning, training, documentation, and post-launch monitoring.
• Drive marketing team adoption through structured enablement programs and change management strategies.
• Act as the bridge between commercial leaders, medical/regulatory/legal, and technology teams.
• Lead co-innovation workshops, capability showcases, and training sessions to drive awareness and adoption.

Qualifications / Requirements

Education:

• BA/BS Required. Advanced degree in business, marketing, technology, or related field preferred.

Experience & Skills

Required:

• Minimum 10 years' experience in commercial marketing or commercialization roles within the pharmaceutical, biotechnology, or healthcare industry

Preferred:

• Strong commercial acumen and the ability to translate business needs into technical requirements for scalable solutions
• Proven experience in leading large-scale marketing capability transformations, with a strong track record of driving digital and AI-enabled initiatives
• Exceptional stakeholder management and cross-functional collaboration skills, with an aptitude for navigating complex organizational structures and/or systems
• Deep understanding of marketing technology platforms, including experience with unified marketing portals, content management systems, and self-service solutions
• Demonstrated expertise in partnering with IT, Legal, and Regulatory teams to implement and evolve technology-enabled review and approval workflows
• Analytical mindset, proficient in measuring technology adoption and marketing performance through data and KPI
• Excellent communication skills, with the ability to influence at all levels of the organization, ability to translate complex information into simple plans.
• Experienced leader of cross-functional teams, and in being a member of a cross-functional team.
• Strong relationship management and agency leadership experience
• Demonstrated ability to influence in a large and matrixed organization required
• Experience to develop, communicate, advocate and execute a strategy required
• Proven experience in prioritizing and managing a complicated portfolio of projects required
• Proven success in working in a matrixed organization with strong collaboration and influence skills.
• Demonstrated experience and strength in senior leader communications (e.g., written recommendations and live presentation) and influence, and the ability to build strong, trust-based relationships with peers and broad stakeholders.
• Accountable individual, who takes initiative in setting and implementing goals, meeting deadlines, making decisions, recommending improvements, and holding self and team members accountable to deliver goals and objectives.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via careers page, internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Brand Positioning Strategy, Content Management, Content Marketing, Cultural Communications, Customer Analytics, Developing Others, Digital Channels, Digital Marketing, Digital Marketing Technology, Digital Trends, Inclusive Leadership, Leadership, Process Improvements, Relationship Building, Report Writing, Search Engine Marketing (SEM), Technologically Savvy