The Senior Director, Marketing is a key leader within the Global Marketing Team. This role is responsible for shaping and influencing innovative marketing strategies that elevate brand positioning, drive global awareness, and drive leads and revenue to The Ritz-Carlton Yacht Collection. The Senior Director will ensure all marketing initiatives embody the brand's values and deliver a cohesive, aspirational narrative across channels. As the steward of brand culture, this leader ensures every initiative reflects the essence of The Ritz-Carlton—delivering distinctive experiences and storytelling that resonate with discerning audiences.
This role partners closely with The Ritz-Carlton Yacht Collection CMO and other key leaders on their leadership team to develop strategies that grow the business and enhance the guest experience. This role also partners with internal Marriott teams within Data & Analytics, Sales, and others to grow the yacht business by leading initiatives such as the Clean Room project, Land & Sea Operations Programming, and developing marketing and experiential partnerships.
Acting as a brand ambassador, the Senior Director aligns marketing efforts with the overarching vision and business objectives of the master Ritz-Carlton Brand, ensuring consistency and excellence across all touchpoints. To support these efforts, the Senior Director will focus on these priorities 1) support the strategic direction and execution of the brand marketing strategy and multi-year planning efforts 2) direct the execution of the brand marketing priorities by cross-functional resources, and 3) drive brand performance.
Education and Experience Required:
Experience Preferred: