VP Marketing Programs

VP, Marketing Programs

Relocation Benefits Available

Position Summary

As a member of the professional staff, this position contributes specialized knowledge and skill in a discipline area to support team and/or department business objectives. Generally, works with considerable independence, producing and analyzing more complex business information to assist in the decision-making process, developing operating plans and related operational processes for own department and monitoring the flow of work between own department and others in alignment with broader business objectives, selecting and developing effective managers and work teams, and leading own organization through reliable systems and processes.

The VP, Marketing Programs ("the VP") is responsible for developing marketing programs to attract buyers and guests to the MVW group across the enterprise. The position will oversee the creation of the marketing package pipeline for MVW and have oversight for executing strategy, framework, policy and procedures for:

• Encore program.
• RSVP program "Return stay vacation packages"
• Owner, guest, referral, new owner, PCI, and elite event programs
• PCI owner arrival and guest check-in experiences
• Marketing programs tied to owner tour growth, new owner growth, and overall marketing performance

The position is based at the MVW Headquarters in Orlando, and reports into the VP Marketing Strategy.

Expected Contributions

• Develop and lead the Marketing Program for all MVWC brands, products and services.
• Measure the framework to ensure recommended programs drive measurable lead and pipeline growth.
• Driving sales performance through stronger package program execution.
• Set the strategy for the creation of scalable marketing programs for tour growth and lead generation growth to the sales operations, ensuring tour growth and tour quality.
• Develop and / or enhance new owner acquisition strategies; Develop and oversee Marketing Programs that effectively drive overall growth of the owner base and first-time buyers.
• Owner engagement strategies that create new sales opportunity from dormant owners; Drive owner usage/communication plans to support business needs.
• Marketing efficiency through better structure, prioritization, and use of resources
• More consistent execution across markets.
• Better visibility into program performance by market, segment, and event type

These contributions are expected to maximize sales revenue through:

• Improved consistency of tour flow
• Enhanced quality of our tours
• Continuous owner tour growth
• New owner growth
• Efficient and seamless owner experience at arrival
• Continued improvement in local marketing performance across markets
• Profit through stronger program execution and cost control.

Business Partnership

• Collaborate with cross-functional teams to develop and execute marketing programs.
• Work closely with Global Communications and Brand & Digital team members to develop PR and thought leadership approaches which advance the company's brand and impact across all markets.
• Ensure productive working relationships with internal business partners, external consultants, and vendors.
• Managing External Relationships.
• Partner and consult with internal agency teams and clients to provide comprehensive marketing program expertise and thought leadership.
• Collaborate with client and agency marketing, sales operations and finance teams to define forecasts, KPIs, goals, and reporting.

General Department Operations

• Develops operating plans and workable business processes for own department in alignment with function strategy.
• Manages larger business processes and/or projects, setting priorities and measurable objectives, monitoring and reporting on the process, progress and results. Typically influences work of cross-functional or extended teams.
• Responds to, solves and makes decisions on business requests that have broader department impact and/or moderate risk. Presents alternative solutions to business issues by leveraging the broader organization.
• Works to enhance the organization's capabilities through effective staffing and development of others by:
• anticipating staffing requirements by comparing business needs with strengths and weaknesses of existing staff.
• using appropriate MVW interviewing tools to hire the best managers available from inside or outside.
• setting and maintaining high standards for team and individual performance.
• providing timely coaching and feedback.
• making and rewarding distinctions in performance
• Assists more senior associates in achieving business results by:
• acting in a consultative fashion to implement programs impacting the broader organization.
• assisting in the development and communication of broader organizational goals.
• achieving results against budget within scope of responsibility.
• taking calculated risks to move the department or team forward.
• developing and using systems to organize and keep track of information.
• balancing the interests of own group with the interests of the organization.
• working with others to identify and remove barriers to success.
• Readily critiques own behavior to acknowledge mistakes and improve future leadership performance and acts independently to improve and increase skills and knowledge.
• Performs other duties as appropriate.

Candidate Profile

Education

• Bachelor's degree or equivalent practical experience preferred.

Experience

• Minimum of 15 years of broad marketing experience, preferably within the timeshare industry and with a history of addressing the needs of a large multi-product portfolio that serves the needs of multiple customer personas.
• Minimum of 5 years of experience in field S&M leadership experience is preferred.
• Experience managing large scale programs for multinational organizations.

Skills/Attributes

• Strategic thinking skills are a must.
• Ability to articulate and communicate Marketing Program strategy at the EC and Board levels.
• Thorough understanding of the key metrics and financial environment of Sales and Marketing in the Vacation Ownership business.
• Strong analytical skills, research orientation, and experience transforming a vision into an operational plan.
• Effective project management skills to support marketing programs, and fast-paced innovation cycles.
• Experience managing communication, PR, and thought leadership programs in partnership with Centers of Expertise.
• Excellent leadership and communications (written and verbal) skills.
• Strong collaboration skills with demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Demonstrated ability to manage conflict.
• Proven ability to independently identify and analyze problems/issues, assess risk, evaluate alternative solutions and recommend course of action.
• A creative thinker who can test and integrate evolving technologies and channels into traditional methodology.
• Proven ability to manage through influence and achieve results.
• High integrity and high standards.
• Ability to prioritize many competing alternatives and plans, balance internal customer needs with business priorities.
• Proven success driving marketing strategies and plans.
• Ability to travel up to 75% per annum.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.