Oliver Wyman - Director Of Marketing - Asia Pacific Region - Hong Kong

Director Of Marketing, Asia Pacific Region (APR)

Oliver Wyman, a Marsh business, is a management consulting firm driven by deep industry insight, bold innovation, and a collaborative approach that cuts through complexity to help organizations navigate their most defining transformative moments. As a business of Marsh, we work alongside the world's leading experts across risk, reinsurance and capital, people and investments, and management consulting. Together with Marsh Risk, Guy Carpenter, and Mercer, we help organizations build resilience and competitive advantages from every angle. With annual revenue of $27 billion and more than 95,000 colleagues in 130 countries, Marsh helps build the confidence to thrive through the power of perspective.

The Director of Marketing, Asia Pacific Region (APR) will report to the Chief Marketing Officer and will support the APR Managing Partner, Regional Chief Operating Officer and APR Leadership Team in driving full funnel marketing initiatives, brand awareness and commercial impact. The role is a highly strategic thought leader and partner to the APR Leadership Team and its component Practice Leaders across the region, by leveraging a deep understanding of the business, aligning recommendations with firm and regional strategies and priorities, ensuring integration and collaboration with key Oliver Wyman functions, industries and capabilities, and being accountable for delivering results according to an agreed upon Marketing Plan and key metrics of success. Doing so requires leveraging Marketing best practices, data, discipline, talent, and culture and an understanding of the different markets within the Asia Pacific region.

Key Responsibilities:

• Works closely with the APR Managing Partner and Regional Chief Operating Officer to shape and execute the marketing and communications strategy for the region and regularly update progress against that strategy, incorporating feedback from internal stakeholders and external clients
• Serves as a trusted advisor and strategic partner to the APR Leadership Team, influencing decision-making through marketing expertise, client insight and marketing intelligence
• Develops a deep understanding of Oliver Wyman's business priorities across industries and capabilities and aligns regional marketing initiatives to support firm and regional strategy
• Ensures strong collaboration and alignment with global marketing teams, industry and capability leaders, and other key functions to adapt global initiatives effectively for the APR market

Commercial growth and go-to-market leadership:

• Drives Marketing's contribution to commercial growth by partnering with practice leaders to support priority revenue opportunities and strengthen client engagement across the region
• Develops and executes integrated go-to-market programs for priority industries, capabilities and strategic themes, leveraging content, digital channels, and events to maximise client reach and engagement
• Shapes and delivers high-impact client engagement initiatives including flagship regional events, executive roundtables and strategic convenings that strengthen relationships with senior client stakeholders
• Enables Partners and senior leaders with marketing platforms, messaging, and content that support effective client engagement and thought leadership

Brand, thought leadership, and market presence:

• Strengthens Oliver Wyman's brand and reputation across APR by amplifying thought leadership, insights, and perspectives relevant to the region's most important business issues
• Leads the region's public relations strategy, driving proactive media engagement that positions Oliver Wyman and its experts as trusted voices on critical business, economic, and industry issues across APR markets; leads response to media enquiries (including adverse media)
• Builds and manages relationships with key media outlets, journalists, and influencers across the region, ensuring consistent, high-quality visibility for Oliver Wyman's insights and expertise
• Partners with global communications and regional leadership to identify and elevate priority stories, coordinating media engagement around major reports, research, and firm announcements
• Leads employee brand and thought leadership initiatives across APR, developing and executing social media and digital advocacy strategies that elevate Oliver Wyman's employer brand, amplify consultant voices, and position the firm as a top destination for talent
• Advances the region's digital marketing capabilities, including social media, web, and digital content distribution, to expand reach and engagement with priority audiences

Marketing operations, team leadership, and effectiveness:

• Oversees the APR Marketing team (inclusive of marketing and internal communications) and regional marketing budget and, in conjunction with the Chief Marketing Officer and Regional Chief Operating Officer, defines an agile service model and operational engine to support the APR business
• Builds and leads a high-performing regional Marketing team that is aligned with business priorities, empowered to deliver impact, and continuously learning from the market and one another
• Establishes clear marketing priorities and execution plans while maintaining agility to respond to evolving market dynamics and business needs
• Leverages marketing analytics, performance metrics, and client insights to measure effectiveness, inform strategy, and optimize marketing investments across the region
• Coordinates closely with internal functions including Legal & Compliance, Talent Management, Human Capital, Events, Internal Communications and Design Studio to support broader firm and regional priorities

Skills and Attributes :

• Strategic thinker – Deep understanding of the business and an ability to think through client and business issues; able to connect business priorities with marketing strategy and tactics
• Collaborator – Works closely with leadership and integrated functions that affect Marketing's ability to deliver impact
• Results oriented – Ensures alignment on marketing priorities, creates a clear plan, and delivers on promises made; agile with ability to pivot as necessary
• Strong interpersonal and communication skills – Maintains strong partnership with the APR leadership team and colleagues throughout the organization, ensures alignment on the role of Marketing in supporting the region's strategy; solid authority in large group communication
• Strategic advisor mindset – Informs and influences the APR Leadership Team and Partner group; grounded in deep understanding of Oliver Wyman's business, marketing best practices and the competitive landscape
• Trustworthiness and empathy – A role model in building trust-based relationships across the firm with strong emotional intelligence
• Proven marketing expertise – Demonstrated success in building brand and commercial opportunities through alignment with business priorities, engaging clients through compelling content and events, and executing agile marketing programs
• Public relations leadership – Proven experience developing and executing media strategies that enhance brand reputation, elevate executive visibility and translate complex insights into compelling narratives for external audiences
• Innovator mindset and creativity – Proven track record of evolving marketing capabilities and bringing forward new ideas and approaches that elevate marketing impact
• Regional marketing ecosystem connectivity – Understands the stakeholders and service providers that shape the regional marketing landscape and can optimize partnerships to deliver results
• Team and content leader – Able to shape and drive the marketing agenda in line with business priorities; acts as a role model and a motivator for the Marketing team
• Budget management – Proven track record in effective budget ownership and management

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com. Marsh is committed to creating a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age, background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one "anchor day" per week on which their full team will be together in person.