Associate Marketing Director

TA: HIV

Position Overview - Basic Functions & Responsibility

Essential functions include, but are not limited to: To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix.

Primary Activities

Primary activities include, but are not limited to:

• Supervise, provide guidance and control the overall quality of product strategy and marketing plan (brand plan and cycle plan) of strategic brand, including marketing strategy, product campaign, promotion mix, budget allocation and etc.
• Coaching/feedback/develop on subordinates.
• Oversee SL relationship management in one or several Therapeutical Area; responsible for relationship management with top national SLs
• Provide guidance on planning of marketing programs and events and leverage resource to achieve cross-product synergies
• Provide insights and advice on overall promotional material planning, and control the overall quality to achieve maximum business value in most effective way
• Track budget usage of strategic brand/top brand /mutiple brands/ franchise and provide guidance on budget allocation to achieve maximum business value
• Track and reflect on performance of strategic brand/top brand /mutiple brands/ franchise and provide guidance on adjustment product strategy and KPI setting
• Oversee and ensure effective communication between central marketing and regional operation team; provide insightful suggestions to improve overall quality of regional implementation of marketing strategy in the field
• Cross-fuctional communication between brand team and corporate's other functions.

Skills

• External knowledge – Insights of healthcare system, market environment, customer and competitors
• Outstanding analytical skill & strategic thinking ability
• Strong execution ability with a systematic approach to planning and problem solving
• Outstanding communication and interpersonal skills; ability to interact with a diverse group of internal and external individuals
• Strong talent development and coaching capability
• Customer-focused
• Team-oriented
• Proficient written & verbal English
• Proficiency in use of standard software applications

Education & Experience

University degree or above – preferably medicine/pharmcy or business

A minimum of 6 years' experience in a pharmaceutical environment

Sales experience and product management experience is preferred

Required Skills: Decision Making, Digital Analytics, Marketing Budget Management, Marketing Strategy Implementation, People Leadership, Pharmaceutical Industry, Pricing Strategies, Principles of Marketing, Product Lifecycle Management (PLM), Strategic Thinking

Preferred Skills