Director, Marketing GIGU

Strategic Marketing Director

We are seeking a strategic Marketing Director to lead the Gastrointestinal & Genitourinary (GIGU) Oncology Franchise. This role will drive franchise vision, indication strategy, and lifecycle leadership across priority GI and GU tumors, ensuring sustained growth, scientific leadership, and best-in-class execution.

Key Responsibilities

• Own the franchise marketing strategy for GIGU indications across the full lifecycle
• Define portfolio vision, indication sequencing, and growth priorities aligned with strategy
• Lead customer-centric insight generation (HCP, patient, access, competitor) to shape evidence and differentiation
• Drive launch excellence for new indications, regimens, and formulations
• Translate clinical data (OS, PFS, biomarker, early-stage) into clear scientific and commercial narratives
• Develop positioning, messaging, pricing, and access strategy in partnership with Medical, Market Access, and Sales etc.
• Lead cross-functional planning with Medical, R&D, Access, Policy, Sales, and Global teams
• Monitor competitive landscape (PD-1, IO combos, ADCs, perioperative approaches) and proactively adjust strategy
• Own budget, forecasting, and resource prioritization for the GIGU franchise
• Ensure full compliance with regulatory and promotional standards

Qualifications Required

• Extensive experience in oncology marketing, franchise or portfolio leadership preferred
• Proven track record in product lifecycle management and major oncology launches
• Strong ability to translate complex clinical data into compelling value stories
• Deep understanding of GI/GU tumor pathways, treatment paradigms, and competitive dynamics
• Strong strategic thinking, financial acumen, and execution discipline
• Demonstrated leadership of large, cross-functional teams
• Excellent stakeholder influence at senior and global levels
• High ownership mindset, learning agility, and commitment to patients, ethics, and inclusion

Required Skills:

• Accountability
• Adaptability
• Creativity
• Digital Marketing
• Market Access
• Marketing
• Marketing Automation
• Marketing Budget Management
• Marketing Management
• Market Research
• Omnichannel Marketing
• People Leadership
• Pharmaceutical Sales Marketing
• Pharmaceuticals Marketing
• Product Launches
• Product Marketing
• Strategic Planning
• Strategic Thinking
• Teamwork

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

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Employee Status: Regular

Relocation: Domestic

VISA Sponsorship: No

Travel Requirements: 50%

Flexible Work Arrangements: Not Applicable

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): n/a

Job Posting End Date: 06/30/2026

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