Sales Director, Home Services

Director, Automotive Sales and Strategy

Nexstar Media Group, the nation's largest local broadcasting company and a leading digital media organization, is seeking a dynamic and results-driven Sales Director to lead our strategic sales initiatives within the Home Services Category.

This role will be responsible for driving revenue growth by positioning Nexstar's cutting-edge advertising and marketing solutions—spanning digital, linear, and AdTech platforms—to independent and franchise Home Services providers (HVAC, Plumbing, Roofing, Flooring, Windows, Remodel, etc.). This category leader will be instrumental in building a go-to-market strategy, supporting sales teams through enablement and coaching, and delivering best-in-class advertising solutions to meet customer-specific challenges.

Key Responsibilities:

• Category Ownership: Serve as the national subject matter expert for the Home Services category, owning sales strategy, execution, and revenue performance.
• Solution Selling: Position Nexstar's suite of AdTech and SaaS solutions—including programmatic, OTT, CTV, search, social, and CRM integrations—to meet the performance marketing needs of Home Services providers.
• Sales Enablement: Equip local and regional sales teams with playbooks, value propositions, and sales collateral specific to the vertical.
• Coaching & Development: Provide ongoing coaching, joint sales calls, and pipeline reviews to accelerate sales team proficiency and deal velocity.
• Positioning & Messaging: Craft category-specific messaging frameworks that align with Home Services marketing objectives (call volume, appointment volume, site attribution, lead gen, etc.).
• Revenue Growth: Build a strategic business plan to drive measurable revenue increases within the Home Services vertical through direct customer engagement and by enabling local market teams.
• Partnership Management: Collaborate with AdTech partners and vendors to ensure robust product offering and execution tailored for Home Services providers
• Market Intelligence: Attend industry specific trade shows, stay ahead of industry trends, OEM co-op incentives, seasonal activation and competitive landscapes to inform strategy.

Required Qualifications:

• 7+ years of experience in digital media, AdTech, or SaaS sales, with at least 3 years focused on the Home Services vertical.
• Deep understanding of Home Services industry needs, market trends and industry specific marketing tools.
• Proven track record of sales leadership, preferably in a matrixed or multi-market organization.
• Demonstrated success in sales enablement, go-to-market planning, and team coaching.
• Strong analytical skills with the ability to translate performance data into actionable insights for clients and teams.
• Excellent communication, presentation, and client-facing skills.
• Salesforce, ServiceTitan, Full Throttle.ai or similar CRM and SaaS experience.
• Willingness to travel up to 30% to support market teams and key client relationships.

Preferred Qualifications:

• Experience selling media to Home Services providers such as roofers, HVAC, plumbers, remodelers, flooring, backyard renovators, etc.
• Familiarity with lead generating mechanisms such as QR codes, interactive ad units and attribution models.